A "long tail" of Library transformation

(In this post, I have reprinted my article, originally published in the Ontario Association of Library Technicians /Association des Bibliotechniciens de L'Ontario newsletter, Vol. 30, #1, January 2007)

“Rapid transformations, particularly in the technological sphere of the public world, are more and more profound and more frequent than at any other time in humanity’s history. Whatever occupation we hold, the day-to-day reality of our workplaces is change”. (OCLC Environmental Scan)

I work in a university library in the midst of changes on a groundbreaking, transformational level. If asked what the biggest challenge is in this job, my answer would simply be: Change. Continuous change. Technological change. Copyright and ownership change. Even the tides of social and political change in North America affect academic libraries, and the way I do my work.

To thrive as a Library Technician in an academic library involves constant learning and relearning of theories, technologies, trends and patterns in the library profession. It is never wise to be complacent and accept that what you are doing and thinking today will really apply tomorrow. I have recently completed all the required courses for my Library and Information Technician diploma, but the program has served to only partially prepare me for the work that I do, and the work I will be doing.

Since February 2006, I have had the unique chance to change positions and work as a Library Assistant (in a Reference Department), at the Science and Engineering Library, McMaster University. This “career growth opportunity” has been an eye opening experience: it has enhanced my understanding of how users really use resources, and access information. On another, more subtle level, it has humbled me to realize daily that I will never “have all the answers”, and it is more probable that users will continue to be the true experts of methods for searching information in their chosen field. (This is a big assumption, however, and another challenge that library staff face: what is the best way to teach users about all the awesome products and services that are available only through libraries?) I ponder this question every day and try to instruct others as much as possible while simultaneously educating myself for the future: exchanges on the Reference desk are always reciprocal, and I learn something new and different every single time I help someone.

By the time you read this article, I will be back in my new position in the largest library on campus: Mills Memorial Library. I am aware that the way I do my job will change, and my tasks will inevitably be adapted and modified continuously to accommodate the changes. There is one known certainty: as the entire landscape of the larger community evolves, it will unfold the way that it does because our mission to meet the needs of users will not change: this is a shared goal of libraries that continues to be valid. In fact, whether we decide to hate or embrace technological giants in our environment such as Google, we can still be assured that “the order and rationality that libraries represent is a necessary and a public good” (OCLC). As library staff, we could all do the profession a favour by reminding everyone more often about the good that libraries do (academic, school, public or special). As library staff, we should always make an effort to become very well-versed in new technology as it relates to our field, and feel confident to enlighten our users with our knowledge.

J.G. Ballard once said that, “science and technology multiply around us. To an increasing extent, they dictate the languages in which we speak and think. Either we use these languages, or we remain mute”. I have found that, while it is certainly important to be able to define and understand all the emerging technological and library lingo, it is even more important to be able to determine what is relevant to our own learning process, and relevant to getting the job done the best way. It is easy to become inundated and overwhelmed with data and forget to see the forest for the trees. (Maybe, in library terminology we could say it is akin to “forgetting to see the library for the books”: our libraries have so many books that there is no longer enough room for people, so I think this is a very valid argument).

Works Consulted / Recommended readings

Dempsey, Lorcan. (2006, April). Libraries and the long tail: some thoughts about libraries in a network age. 12(4). D-Lib magazine. Retrieved November 21, 2006, from

http://www.dlib.org/dlib/april06/dempsey/04dempsey.html

De Rosa, Cathy, Dempsey, Lorcan, Wilson, Alane. (2004). The 2003 environmental scan: pattern recognition: a report to the OCLC membership. Dublin: OCLC.

(web version is available at: http://www.oclc.org/reports/escan/introduction/default.htm)

Tam

Information is not enough

This blog has not been active since I set it up last summer for the purposes of an assignment for school (the Library and Information Technician program at Mohawk College in Hamilton, Ontario, Canada). Life, according to me, has been a series of tipping points, so I remain convinced that my very first blog post was a good introduction to all subsequent blog posts!

And now for something not-so-completely different:

Last week at the OLA Superconference in Toronto, I went to an informative and lively session called "Information is not enough: shaping the user experience". Joan Frye Williams, librarian and consultant is "an acute observer of emerging library trends, issues, and practices... [and] an internationally recognized library futurist and designer of innovative library services", as I quote from her website.

I would like to share some interesting points and tips from her lecture:

'Information vs. Ideas/Creativity'

• information is ubiquitous, no longer scarce

• the 'creative economy' now prevails, information has been commodified, shipped overseas

• users seek and prefer kind of 'personalized' delivery of their informationlibraries should align their services into ways that make more people see us as more valuable
  

'Destination Libraries'

• have a strong sense of arrival at your entrance points

• present a warm welcome to visitors

• make the library clean and comfortable, with natural light whenever possible

• create "being" spaces (see library space as venue space for users' needs, not just spaces to store the stuff that we deem important)

• encourage green buildings and practices whenever possible zone by activity
  

'Keep it simple and sensible'

• consolidate desks and service points

• create situational signage that simplifies 'way finding'

• offer virtual tours

• prepackage your tips and shortcuts

• have all staff trained to assist with basic navigation and end-user tools

'Library as Laboratory' (some examples of creative use of space in libraries)

• art studio

• media production facility

• new technology showcase

Consider this hypothetical inquiry:

"Does the library integrate easily with the rest of my busy life?"

Think of your library from the user's point of view. In the past, we have sacrificed quality for convenience, or vice versa, and perhaps that no longer has to be the norm. While reexamining and reconsidering our current procedures and services, libraries need to consistently listen to users before moving forward.

In closing, I'd like to pick two of my favourite closing statements from Joan's presentation:

1. Plan for success
2. Laugh a lot

Levity is so important in our field! (We can't take ourselves too seriously and we need to brace ourselves for outcomes we can't always control.)

Tam